AI Advisory · Technology Translation

The intelligence between possibility and execution.

We bridge the gap between AI vendors and the businesses that need them. The translator your team has been missing.

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/ 01
10+
years in technology
and advisory
/ 02
47
AI vendors
independently vetted
/ 03
100%
vendor independent.
We work for neither side.
/ 04
SMB
focused.
Built for the operators.
/ 02 · What We Do

Three lanes. One outcome.

AI moves fast. We stay current so you do not have to. Pick the lane you need or run all three.

01

AI Readiness Assessment

We map where you are, where the gaps live, and what solutions actually fit your operation. Not what a vendor wants to sell you.

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02

Vendor Vetting

We evaluate AI tools against your real needs. Pricing, fit, vendor reputation, hidden costs. The brief you can act on.

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03

Technology Translation

We translate between AI sellers and the businesses that need them. Stay through implementation until it sticks.

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/ 03 · The Process

How we work.

Six stops between intent and adoption. No fluff in between.

01
Intake

Intake

We listen. We ask the questions that surface what your operation actually needs.

02
Audit

Audit

We map your current systems, workflows, and friction. Where the gaps live.

03
Map

Map

We define what AI can fix, what it cannot, and what should stay manual. Honest scoping.

04
Vet

Vet

We evaluate vendors against your real needs. Pricing, fit, reputation, hidden costs.

05
Brief

Brief

We deliver the strategic brief. Recommendation, alternatives, risk surface, expected ROI.

06
Adopt

Adopt

We stay through implementation. Translation between vendor and team until it sticks.

"I work for neither side. I work for the business that has to live with the decision."

Stephen Hall Principal · GT Axis
/ 04 · Briefings

Where AI meets the work.

Field notes from the translator's desk. Vendor reads, market patterns, plain English breakdowns.

May 2026 Vendor Read

The five questions every SMB should ask before buying an AI tool.

Most AI sales calls answer the wrong questions. Here is the short list that gets you to a real decision faster.

Read the brief
April 2026 Market Pattern

Why the AI vendor pricing race is about to get noisy.

Three signals point to a Q3 pricing reset. What it means for buyers and how to time your decision.

Read the brief
March 2026 Plain English

RAG, fine-tuning, and agents. What you actually need to know.

A 4-minute read that strips the jargon and gives you the language to push back on a vendor pitch.

Read the brief
AI Readiness Assessment
Vendor Vetting
SMB AI Adoption
Technology Translation
Strategic Briefing
AI Product Sourcing
AI Readiness Assessment
Vendor Vetting
SMB AI Adoption
Technology Translation
Strategic Briefing
AI Product Sourcing
/ 05 · Begin

Ready to find what actually fits?

30-minute discovery. No pitch. We listen first.

Book a Strategic Intake